So what do you your marketing plans look like for the next year?

So what do you your marketing plans look like for the next year? If you’re like the majority of small- to medium-sized businesses, they include putting together a mobile marketing campaign and making your move onto those smaller (but increasingly profitable) screens. And if they don’t, well, maybe they should!

It’s worth noting that even the marketers currently putting off mobile know they have only have a short window where they’ll be able to ignore this trend. The world and the market are becoming increasingly mobile-reliant. If you want your customers to be able to find you, your business must go where they are. And they’re on the move.

There’s no getting around it.
For businesses already investing in the mobile revolution, 70 percent are doing so with mobile Web sites; 55 percent are building mobile applications; and surprisingly, nearly 50 percent have experimented with QR codes.

 But, again, even these business owners know they can’t ignore mobile forever, with 64 percent saying they plan to spend more in mobile marketing this year. They’re motivated to get involved by the ability to provide better service to existing customers, attract more local customers, and gain a competitive advantage.