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Monday, August 13, 2012

How To Choose An SEO Company


Is SEO right for your business?

Many people don’t realize that not all websites are created with Search Engine Optimization in mind. Search Engine Optimization ( SEO ) is when a website is designed around known search engine algorithm variables. New website owners need to decide prior to having a website built if SEO is important before the design process can begin. Designing a website to be search engine optimized will make a considerable difference in actual design of the website. Because ranking high in search engines is not a high priority for every website, new website owners need to weigh the pros and cons involved with having a search engine optimized website. .
Designing a website around Search Engine Optimization will limit website can look like. Many website designs companies offer beautiful websites with lots of animation and pictures but generally speaking those websites tend to NOT be very search engine friendly. If a website is properly planned and constructed, it can still be attractive to the eye and have the added benefit of ranking high on search engines. Since search engine optimization has very specific requirements, the website may not look exactly how a new website owner might have envisioned it. For instance, if a bicycle company wishes to have a picture at the top of their home page with no text, that would not be search engine friendly. If SEO was performed properly the website would have important keywords located at the top of their home page and not an image.
An important factor in deciding if your new website should be search engine optimized is budget. Having a search engine optimized website tends to be more costly than just designing a website without taking seo into consideration. Most established web development companies that specialize in search engine optimization like WebDuck Designs offer various payment options to help ease the burden of a website that might initially seem out of your planned budget. If you choose to have a non-seo website constructed today and are looking to include SEO down the road it is difficult to implement all SEO tactics since Search Engine Optimization is incorporated in the actual website design. If you have the most beautiful website in the world and nobody can find it then what good is it?

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