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Thursday, June 7, 2012

Quality Vs Bottom Line

Throughout our journey of entrepreneurship an interesting issue keeps coming up. We understand investors want to make a profit. Of course, that's why they invest in businesses. However seldom have we had investors that are interested in the quality of our beers. Most are only concerned with the bottom line, how much they will make and when they will see their profit. This is not always the case, but it is in a lot of cases. We understand that investors want to make sure the product will make money but some investors don't even want to try our beer. Other investors of course are all about the quality (which is of course the best you will ever drink).

So what is your experience? Is it the bottom line, quality, or both? What really matters to you as an investor?

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