Local search is hot. Apparently 2012 is The Year of Local according to National Advertisers
Google
says 97% of consumers search for local businesses online. Wow! But what
about the other 3%? Do they ever leave their houses?
Google just
revamped their whole local search business to embed it in Google+, so
something must be going on around here and maybe they are after that
other 3%.
If you ask me, I’ll whisper that local is pretty hot
right now mostly because global is passé and people want their
technology to be more relevant for their everyday local lives. This
represents a huge opportunity for local business. I have a tendency to
believe Google’s stats too because I always search for products online
first before checking anywhere else. I never go to the yellow pages and
hardly ever pay attention to the junk mail which I use to line the
bottom of my parrot’s cage.
Friday, June 15, 2012
Local is HOT
8:14 AM
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