The main goal of
SEO ( search engine optimization) is to make your presence known to
search engines, to make your website more relevant and boost up in the
rankings. We want the website to be the first link they see when a user
is searching for products that you sell, or information that you
provide. I’ve learned the main tools for this are content, code, links,
and social media.
Google and other search engines scan the content in your website to see what is relevant and how valuable it is. This is all based on how much content you have, and what it relates to. The more text and descriptions about your website, the better.
Links are very important as well. If there are other more “authoritative” websites linking to your website, search engines see that and that makes your website more relevant. Links also drive traffic to your website, and are a great way to up your numbers in ranking on Google. Posting links to your website from your blog, social media status, or as comments on other websites is always a good idea.
Social Media are really great tools for brand awareness. You can gain followers, people comment on your posts, and your posts can link to your website and it’s a necessity this day in age to drive traffic to your website.
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