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Monday, June 18, 2012

I'll just do it myself

We have all experienced it in our small business, time is tight and a crucial task must get done. You have explained it (you thought) to an employee but the task is not getting done. Or worse, it is not done the way that you want it done. In order to cope with the frustration, you decide that it is just easier to do it yourself. Then, you wonder why you are working 16 hour days, staying longer than any employee.
I am sure that most of you have been in this situation on many occasions. The problem is that if you can’t find a way out of it, not only will you continue to work those long hours, but it will be very hard to grow your business. You just can’t do everything yourself! What to do? Here are three ideas that may help: concentrate on your strengths and delegate your weaknesses, document well any process that you will delegate, outsource any business process that is not in your businesses’ core competencies.
Concentrate on your strengths and delegate your weaknesses. We are all better at some things than others. Some of us are detailed oriented and well organized, while others work well with the overall themes and direction of a company. The former will probably be better at operations and the latter at setting strategy and guiding marketing campaigns. One of the keys here is to completely honest with about what you do and don’t do well. It is hard to assess yourself by yourself, so don’t be afraid to call on a trusted advisor to help.
A useful exercise when you are trying to determine your role in your company is to create a diagram of the “buckets” or areas of work that you do. You might be surprised by what you find! Once all of your buckets are defined and the activities they include are outlined, you can review more objectively what you are good at and what might be delegate. Doing this exercise with a trusted advisor will add to the depth of understanding that you may gain.
Document any process that you will delegate. Since you have created most of the processes in your company, you know it really well. However, our tendency is to assume that when we explain a process to another, they will catch the nuances without a great deal of detail. I once helped a business owner that thought that a 15 minute explanation of a process that had been honed over several years was all that was necessary. Proper documentation, including the steps of the process, perhaps a diagram of the process flow and a list of the meaning of the terms used form the basics.
There are many useful tools to use when documenting process. Personally, I like to use the different tools that originated in lean concepts are helpful.
Outsource any process that is not among your company’s core competencies. In a small company that is starting to grow, there are many processes that are not among the core competencies. As the company grows, it becomes harder to perform some of these processes with internal staff that are not specialized. Payroll, human resources and benefits come to mind for many companies.
Using these three ideas can help you delegate work more effectively and find more time for yourself.

Friday, June 15, 2012

Local is HOT

Local search is hot.  Apparently 2012 is The Year of Local according to National Advertisers

Google says 97% of consumers search for local businesses online. Wow! But what about the other 3%? Do they ever leave their houses?

Google just revamped their whole local search business to embed it in Google+, so something must be going on around here and maybe they are after that other 3%.

If you ask me, I’ll whisper that local is pretty hot right now mostly because global is passé and people want their technology to be more relevant for their everyday local lives. This represents a huge opportunity for local business. I have a tendency to believe Google’s stats too because I always search for products online first before checking anywhere else. I never go to the yellow pages and hardly ever pay attention to the junk mail which I use to line the bottom of my parrot’s cage.




#GoPhilly

Thursday, June 14, 2012

The Transparent Desktop

The Transparent Desktop
 
 

You just take a shot of what’s behind your screen and make it your desktop background. And yes, I’ve tried it, and yes, it’s more difficult than it looks to get it just right, especially if you don’t have a laptop. It’s all about the fold-down screen.



Wednesday, June 13, 2012

Starting a small business

It does not matter if your business venture is big or small – the amount of hard work that goes into establishing a note-worthy business is the same. The preliminary round to starting a business is to ask yourself why you wish to do it. If the answer is solely to earn “big cash” or because that is what is expected of you, you may want to sit back and rethink your strategy. Nothing but passion for your work, directly or indirectly associated with your business, can help you get through the vortex of work a start-up calls for.
Survey your local market to identify lacking or lagging elements, needs to be met. This will furnish you with ideas, and provide direction to further efforts. Locate resources that are to be brought together to realize your idea of a business. Many infantile businesses have collapsed for lack of funds. Therefore, a ballpark figure of the start-up fund required must be gauged from research of the industry of your choice and the requirements of your target audience. Do not plan only till the launching of your business. Since an initial lukewarm response to your products or services is a rational possibility, space out funds to tide you through the first two months of business as well.
 Chart out a plan of action. This is the most important part of your project. You are aware of the funds at hand, the output to be generated and the time frame by which this must be accomplished. Drafting a plan of action with all the diverse elements involved will also help raise funds for the project, as well as serve as a referral to gauge progress.
Location hunting is the next major hurdle to tackle. Properties in prime area of urban areas cost a fortune, and are extremely hard to find. Scour your locality or the region where your target audience resides and try to observe movement to ascertain the foot-fall on the streets. Setting up shop in a visible location accounts for a considerable part of the rate of success. Being tucked away in the backstreets spells doom for a new business.
Second only to the importance of a prime location is the name and logo of a business. The creativity and the relevance of a name to the industry it is a part of, and the products / services extended by it speak of quality. A well named business that is easily registered in the minds of consumers is more successful than a badly or complexly named one. Arguably more important than the name of a company is the logo. Pictures draw attention faster than words, and an attractive logo that catches the interest of a passerby will encourage him to pay attention to the business too.
Now that location, name, logo and subject are at hand, it is time to acquire all the necessary permits and licenses to provide your venture with a legal status. Apply to the right departments and address the legal components of a business

Tuesday, June 12, 2012

Fresh4 Freshens Hollywood


Monday, June 11, 2012

Attention Business Owners...SEO Special this week!

J&E consulting will be doing a special on SEO services this week. Get locked in by Friday, and receive a 15% discount.

If you currently are working with an SEO company, send us your invoice and we will match everything you are doing + you will get 25% off your monthly invoice!

Call 215-609-0122


Friday, June 8, 2012

The journey is the reward...some inspiration for today...

The truth is, going against the internal stream of ignorance is way more rebellious than trying to start some sort of cultural revolution.”

Zen Proverbs


  • Move and the way will open
     
  • From the withered tree, a flower blooms
     
  • Be master of mind rather than mastered by mind
     
  • Before enlightenment; chop wood, carry water. After enlightenment; chop wood, carry water
  • The infinite is in the finite of every instant
     
  • When walking, walk. When eating, eat
 

 Lao Tzu Quotes

  • The journey of a thousand miles must begin with a single step
  • A good traveler has no fixed plans, and is not intent on arriving
  • An ant on the move does more than a dozing ox
  • Anticipate the difficult by managing the easy
  • Be the chief but never the lord
  • Because of a great love, one is courageous
  • Being deeply loved by someone gives you strength, while loving someone deeply gives you courage
  • From caring comes courage
  • Great acts are made up of small deeds
  • He who conquers others is strong; He who conquers himself is mighty
     
  • He who does not trust enough, Will not be trusted
     
  • He who is contented is rich
     
  • He who knows himself is enlightened
  • He who knows others is wise. He who knows himself is enlightened
     
  • He who knows that enough is enough will always have enough
     
  • He who talks more is sooner exhausted
  • Knowing others is wisdom, knowing yourself is Enlightenment
  • Nothing is softer or more flexible than water, yet nothing can resist it
  • Silence is a source of great strength
  • To love someone deeply gives you strength. Being loved by someone deeply gives you courage